Getting started with Google Search PPC advertising

Description

Getting started with Google Search PPC advertising
Marketing Fundamentals & Getting Started Series

Everyone is doing it… 😮

Yes - your customers are researching a lot in Google search before they see your website. And do you know what they find? Maybe they see your top competitors or a different option entirely? Maybe they don’t even see you on the first page of search results – you may be buried in the abyss on page 5. And, unless you’ve done the work to identify your keywords, you may not know what your customers are finding, when they should be finding you!

This session is designed as a starting point to learning how to drive leads and traffic through Google pay per click (PPC) advertising campaigns. We’ll walk through why it may be worth considering and the most important things to know when setting up a campaign. We’ll also walk you through how to research your keywords and set up a basic campaign – all live with a digital advertising expert.

Don’t miss out on this important tool in your marketing toolbox.

REGISTER HERE

Join the experts at 321 Growth Academy for a four-part mini-series on Marketing Fundamentals and Getting Started, funded by Wood Buffalo Regional Innovation Network. The 321 team will cover four critical topics to get your strategy focused and start on some tactical marketing initiatives.